Witt, Gregg L., <br/><br/>
The Gen Z frequency :  how brands tune in and build credibility / 
Gregg L. Witt and Derek E. Baird. 
 - xviii, 235 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: are you tuned in to Gen Z? -- A true story of finding youth culture relevance -- Gen Z: a sociological perspective -- The five foundational truths of youth marketing -- Aligning with youth culture in an era of individuality -- Reveal insights and fuel ideation with Gen Z -- The youth culture engagement playbook -- Social strategies and tactical considerations -- Content strategies and tactical considerations -- Building community with Gen Z -- A primer on social and influence media valuation -- Conclusion: tune in to the frequency of Gen Z -- Glossary -- Index. 
<br/><br/><label>ISBN: </label>9780749482480 0749482486 
<br/><br/><label>LCCN: </label>2018030634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumers' preferences.<br/>Advertising and youth.<br/>Consumer behavior.<br/>Advertising and youth.<br/>Branding (Marketing)<br/>Consumer behavior.<br/>Consumers' preferences.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .W578 2018 
<br/><br/><label>Dewey Class. No.: </label>658.827 WIT