Greaney, Sandra <br/><br/>
Business impact of the wild atlantic way (waw) :   a study of how small businesses in towns on a selected part of the route can leverage the brand to their benefit.  [thesis] / 
Sandra Greaney 
 - Limerick :  Limerick Institute of Technology,  2019 
 - 124 pages :  illustrations ;  30 cm. 
<br/><br/>Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theses--LIT--Moylish<br/>Marketing management--Theses
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Limerick Institute of Technology
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Academic theses
<br/><br/><label>Dewey Class. No.: </label>Thesis MBS 19/05