Kotler, Philip <br/><br/>
Marketing Management  
/ Philip Kotler and Kevin Keller 
 - 15th global ed. 
 - 1 online resource (833 pages) 
<br/><br/>Kotler, Philip: Marketing Management, Global Edition 
<br/><br/><label>ISBN: </label>9781292092621 9781292092713  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management