TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Swaminathan,Vanitha
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9781292314990
U1  - 658.827 23
PY  - 2020///]
CY  - Harlow
PB  - Pearson Education Limited
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=5801053
ER  -