TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: an essential guide for the entire branding team 
SN  - 9781118980828 (hbk.) :
U1  - 658.827 WHE 23
PY  - 2018///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
KW  - Advertising
N1  - Formerly CIP; Includes bibliographical references (pages 310-311) and index; Also issued online
ER  -