Game analytics : maximizing the value of player data / Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa, editors. - xv, 800 pages : illustrations (black and white, and colour) ;

Includes bibliographical references.

9781447147695

2013933305

GBB2A9686 bnb

016199675 Uk


Electronic games--Evaluation.
Electronic games--Evaluation--Data processing.
Data mining.
Video gamers--Evaluation.

794.81