TY  - BOOK
AU  - Hemann,Chuck
AU  - Burbary,Ken
TI  - Digital marketing analytics: making sense of consumer data in a digital world 
SN  - 9780789759603 (pbk.) :
U1  - 658.87 HEM 
PY  - 2018///
CY  - Indianapolis
PB  - Que
KW  - Internet marketing
KW  - Marketing research
KW  - Data processing
N1  - Includes bibliographical references and index
ER  -