Festivals and tourism :  marketing, management and evaluation / 
edited by Philip Long, Mike Robinson. 
 - Sunderland :  Business Education Publishers,  2004. 
 - viii, 218 p. :  ill., diags. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1901888347 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Festivals--Management.<br/>Festivals--Planning.<br/>Tourism
<br/><br/><label>Dewey Class. No.: </label>338.4791 LON