TY  - BOOK
AU  - Hayes-McCoy,Robert
TI  - Persuasive direct marketing: here's what you say and how you write it! 
SN  - 1860762948 
U1  - 658.8 HAY 
PY  - 2004///.
CY  - Cork : 
PB  - Oaktree Press, 
KW  - Direct marketing.
KW  - Communication in marketing.
KW  - Marketing
KW  - Management
ER  -