Linehan, Margaret. <br/><br/>
Make that grade :  marketing revision / 
Margaret Linehan and Thérèse Cadogan. 
 - 2nd ed. 
 - Dublin :  Gill & Macmillan,  2003. 
 - 154p.;  ill. ;  24cm. 
 - Make that grade. .
<br/><br/> Today s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0717134903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Ireland--Marketing.<br/>Marketing--Review and exercise.
<br/><br/><label>Dewey Class. No.: </label>658.8076 LIN