TY  - BOOK
AU  - Linehan,Margaret
AU  - Cadogan,Thérèse
TI  - Make that grade: marketing revision 
T2  - Make that grade
SN  - 0717134903
U1  - 658.8076 LIN 
PY  - 2003///
CY  - Dublin
PB  - Gill & Macmillan
KW  - Marketing
KW  - Ireland
KW  - Review and exercise
N1  - Today s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.; Includes bibliographical references
ER  -