TY  - ADVS
ED  - The Video Project (Firm),
ED  - Kanopy (Firm),
TI  - so right so smart - The Business Case for Sustainability
PY  - 2009///
PB  - The Video Project
KW  - Environmental sciences
KW  - Success in business--Case studies
KW  - Documentaries
KW  -  Documentary films
KW  - lcgft
N1  - In Process Record; Title from title frames; Playlist; Originally produced by The Video Project in 2009
N2  - so right so smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change provide hopeful models for the larger business community and other institutions. The primary focus of the film is a behind-the-scenes look at the transformation of Interface Inc., a global carpet manufacturer led by Ray Anderson, one of the early pioneers of green business practices.. In 1994, Anderson read Paul Hawken's The Ecology of Commerce and had an epiphany: the planet was in crisis and his business was contributing to the problem. Anderson spearheaded an often-challenging effort to transform Interface to a "restorative enterprise". Working with heart and commitment, Interface surrounded itself with some of the top experts in sustainability to educate and hold the company accountable. The film also includes shorter profiles of several companies who started out with a commitment to green business practices: Stonyfield Farm, Patagonia, Herman Miller, Seventh Generation and New Belgium Brewery. Prominent environmental authors and business experts share their experiences and insights, including Paul Hawken, John Picard, David Suzuki, Janine Benyus, Mona Amodeo, Jonathan Lash, and Hunter and Amory Lovins. Top executives featured in the film along with Ray Anderson include Yvon Chouinard of Patagonia, Gary Hirshberg of Stonyfield Farm, Doug McMillon of WalMart, Dan Hendrix of Interface and Paul Murray of Herman Miller..
UR  - https://tus.kanopy.com/node/172823
UR  - https://www.kanopy.com/node/172823/external-image
ER  -