Visual methodologies : an introduction to the interpretation of visual materials /
Gillian Rose.
- 2nd ed.
- London ; Thousand Oaks, Calif. : SAGE Publications, 2007.
- xvi, 287 p. : ill. ; 25 cm.
Includes bibliographical references (p. [263]-278) and index.
Researching visual materials: towards a critical visual methodology -- How to use this book -- \'The good eye\': looking at pictures using compositional interpretation -- Content analysis: counting what you (think you) see -- Semiology: laying bare the prejudices beneath the smooth surface of the beautiful -- Psychoanalysis: visual culture, visual pleasure, visual disruption -- Discourse analysis I: text, intertextuality, context -- Discourse analysis II: institutions and ways of seeing -- Audience studies: studying how television gets watched -- An anthropological approach: directly observing the social life of visual objects -- Making photographs as part of a research project: photo-elicitation, photo-documentation and other uses of photos -- Visual methodologies: a review.
1412921910 (pbk.)
2006927695
Visual communication. Visual literacy. Popular culture. Audience studies--Television Visual research Visual Methodologies