TY - BOOK AU - Rose,Gillian TI - Visual methodologies: an introduction to the interpretation of visual materials SN - 1412921910 (pbk.) U1 - 700.103 ROS PY - 2007/// CY - London, Thousand Oaks, Calif. PB - SAGE Publications KW - Visual communication KW - Visual literacy KW - Popular culture KW - Audience studies KW - Television KW - Visual research KW - Visual Methodologies N1 - Includes bibliographical references (p. [263]-278) and index; Researching visual materials: towards a critical visual methodology -- How to use this book -- \'The good eye\': looking at pictures using compositional interpretation -- Content analysis: counting what you (think you) see -- Semiology: laying bare the prejudices beneath the smooth surface of the beautiful -- Psychoanalysis: visual culture, visual pleasure, visual disruption -- Discourse analysis I: text, intertextuality, context -- Discourse analysis II: institutions and ways of seeing -- Audience studies: studying how television gets watched -- An anthropological approach: directly observing the social life of visual objects -- Making photographs as part of a research project: photo-elicitation, photo-documentation and other uses of photos -- Visual methodologies: a review ER -