TY - ADVS AU - Alper,Loretta AU - Jhally,Sut AU - Kilbourne,Jean AU - Killoy,Andrew AU - Morris,Scott AU - Rabinovitz,David ED - Kanopy (Firm) TI - Killing us softly PY - 2016/// CY - [San Francisco, California, USA] PB - Kanopy Streaming KW - Advertising KW - Psychological aspects KW - Body image in women KW - Communication KW - Media representation KW - Sex in advertising KW - Sex role KW - Sexism KW - Rape KW - Violence against women KW - Women in advertising KW - Documentary films KW - lcgft N1 - Sequel to: Killing us softly, c1979, Still killing us softly, c1987, and Killing us softly 3, c2000; Originally produced by Media Education Foundation in 2010; Grade 9+; Higher education N2 - In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence UR - https://tus.kanopy.com/node/216733 UR - https://www.kanopy.com/node/216733/external-image ER -