Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 5. ed., Internat. ed. 
 - Boston [u.a.] :  McGraw-Hill/Irwin,  2001. 
 - Getr. Zählung :  zahlr. Ill ;  29 cm. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071180265 (internat. ed.) 9780071180269 (internat. ed.) 0072314451 9780072314458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL