TY  - BOOK
AU  - Turban,Efraim
AU  - King,David R.
AU  - Lang,Judy
TI  - Introduction to electronic commerce
SN  - 0137008074
U1  - 658.872 TUR  
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education Internayional
KW  - Electronic commerce
N1  - Prev. ed. published under title: Introduction to e-commerce; Includes bibliographical references and index.; Contents: Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation
ER  -