Enge, Eric.   <br/><br/>
The art of SEO :  mastering search engine optimization / 
Eric Enge ... [et al.].  
 - Sebastopol, CA :  O'Reilly,  c2010. 
 - xxiv, 574 pages. :  ill. ;  24 cm. 
 - Theory in practice .
 - Theory in practice (Sebastopol, Calif.) .
<br/><br/> Includes index. 
<br/><br/> Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what\'s necessary to build a competent SEO team with defined roles  and glimpse the future of search and what lies ahead for the SEO industry.--Publisher\'s description. 
<br/><br/><label>ISBN: </label>0596518862 (pbk.) 9780596518868 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web sites--Design.<br/>Web engineering. <br/>Web site development.<br/>Web search engines.<br/>Internet marketing.<br/>Web sites--Ratings and rankings.<br/>Program transformation (Computer programming)<br/>Internet searching.
<br/><br/><label>Dewey Class. No.: </label>025.04252 ENG