TY  - BOOK
AU  - Enge,Eric
AU  - Spencer, Stephan.
AU  - Fishkin, Rand.
AU  - Stricchiola, Jessie C.
TI  - The art of SEO: mastering search engine optimization 
T2  - Theory in practice
SN  - 0596518862 (pbk.)
U1  - 025.04252 ENG   
PY  - 2010///
CY  - Sebastopol, CA
PB  - O'Reilly
KW  - Web sites
KW  - Design
KW  - Web engineering.
KW  - Web site development
KW  - Web search engines
KW  - Internet marketing
KW  - Ratings and rankings
KW  - Program transformation (Computer programming)
KW  - Internet searching
N1  - Includes index
N2  - Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies involved in managing complex SEO projects, learn what\'s necessary to build a competent SEO team with defined roles  and glimpse the future of search and what lies ahead for the SEO industry.--Publisher\'s description
ER  -