Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy /  Christopher Lovelock, Jochen Wirtz. 

 - 7th ed.  
 - Boston ;  London :  Pearson Education,  2011. 
 - 648 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0136118747  9780136118749  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Professions--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV