Thaler, Richard H., 1945-

Nudge : improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein. - London : Penguin Books, 2009. - x, 305 p. : ill., maps ; 20 cm.

New international edition--Cover. Originally published: New Haven, Conn.: Yale University Press, 2008.

Includes bibliographical references and index.

0141040017 (pbk.) 9780141040011 (pbk.)


Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.

330 THA