TY  - BOOK
AU  - Mortimer,Ruth
AU  - Brooks,Greg
AU  - Smith,Craig
AU  - Hiam,Alexander
ED  - Ebook Central (Online service)
TI  - Marketing for dummies 
SN  - 0470741791
PY  - 2009///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Small business marketing
KW  - swd
N1  - Includes index; Electronic reproduction; Dawson Books; Mode of access: World Wide Web
N2  - Description: Marketing is one of the most important aspects in business today, but it\'s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it\'s packed with expert tips on identifying customers, using online resources, satisfying your customer\'s needs and boosting your sales. Discover how to understand the basics of effective marketing; research customers, competitors and industry; create a compelling marketing strategy; increase consumer awareness; and satisfy clients\' needs and boost sales. About the author. Ruth Mortimer is the editor of Brand Strategy magazine and often appears on CNN, Sky and the BBC to discuss marketing issues. Greg Brooks is a freelance journalist who has written for a number of broadcasters, newspapers, and magazines on how to communicate with consumers and journalists using interactive channels.
UR  - https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=624642
ER  -