Hyman, Michael R. <br/><br/>
Marketing research kit for dummies  [electronic book] / 
by Michael R. Hyman and Jeremy J. Sierra. 
 - Hoboken, N.J. :  Chichester :  Wiley ;  John Wiley [distributor],  c2010. 
 - 1 online resource (xiv, 392 p.) :  ill. 
 - For dummies. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>047052068X 9780470632543 (electronic bk.) 0470632542 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.