TY  - BOOK
AU  - Hyman,Michael R.
AU  - Sierra,Jeremy J.
TI  - Marketing research kit for dummies
SN  - 047052068X
PY  - 2010///
CY  - Hoboken, N.J., Chichester
PB  - Wiley, John Wiley [distributor]
KW  - Marketing research
N1  - Includes index
UR  - https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=495991
ER  -