TY  - BOOK
AU  - Daymon,Christine
AU  - Holloway,Immy
TI  - Qualitative research methods in public relations and marketing communications
SN  - 0415471184
PY  - 2011///
CY  - New York, NY
PB  - Routledge
KW  - Corporations
KW  - Public relations
KW  - Research
KW  - Methodology
KW  - Marketing research
KW  - Qualitative research
N1  - Includes bibliographical references (p. [370]) and index
UR  - https://ebookcentral.proquest.com/lib/limerickit/detail.action?docID=574487
ER  -