Solomon, Michael R. <br/><br/>
Marketing :  real people, real choices / 
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. 
 - 6th ed. 
 - Upper Saddle River, NJ ;  London :  Pearson Education International,  c2009. 
 - 624 p. :  col. ill., map ;  28 cm. 
<br/><br/> "Pearson international edition"--Cover.  Previous ed.: 2008.  Includes folded 'tear-out template' which comprises study plan and world map. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut. 
<br/><br/><label>ISBN: </label>0137142536 (pbk., international ed.) 9780137142538 (pbk., international ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Vocational guidance.<br/>Marketing--Theories.
<br/><br/><label>Dewey Class. No.: </label>658.8 SOL