Kahle, Lynn R.  <br/><br/>
Consumer behavior knowledge for effective sports and event marketing / 
edited by Lynn R. Kahle, Angeline Close. 
 - London :  Routledge,  2010. 
 - xxiii, 314 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0415873576 (hbk.) 9780415873574 (hbk.) 0415873584 (pbk.) 9780415873581 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Sports--Marketing.<br/>Special events--Marketing.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>394.2068 KAH