Product design and development /
Karl T. Ulrich, Steven D. Eppinger.
- 4th ed.
- Boston : McGraw-Hill Higher Education, c2008.
- xv, 368 p. : ill. ; 24 cm.
Includes bibliographical references and index.
This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.
9780071259477 (pbk.) 0071259473 (pbk.)
2007013757
Industrial management. Production management. Industrial engineering. New products--Management.