Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - Fifth edition. 
 - Boston ;  London :  Pearson,  2010. 
 - xxiii, 683 pages. :  col. ill. ;  28 cm. 
<br/><br/> Previous ed.: 2006.  On cover: International edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132453134 (pbk.) 9780132453134 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.<br/>Hospitality industry--Marketing--Case studies.<br/>Tourism--Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>338.4791 KOT