TY  - BOOK
AU  - Killilea,Ailís
TI  - Towards a framework for building strong global brands in the online b2c marketplace
U1  - Thesis MBS 11/01 
PY  - 2011///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Branding (Marketing)
KW  - Business theses.
N1  - Thesis submitted for M.Bus. Studies (2011); Includes bibliographical references and index
ER  -