Beech, John.  <br/><br/>
The business of sport management / 
edited by John Beech and Simon Chadwick. 
 - Harlow :  Pearson Education,  2004. 
 - xxix, 496 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book looks at the distinctive context of sports organisations in both theoretical and practical terms. It examines sports management theories and practice within functional areas such as finance, human resource management and marketing. It also considers important contemporary issues such as risk management, the media, sponsorship, merchandising, and management information systems in sport. 
<br/><br/><label>ISBN: </label>0273682687 (pbk.) 9780273682684 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports administration.<br/>Physical education and training--Administration.
<br/><br/><label>Dewey Class. No.: </label>796.069 BEE