Tresidder, Richard <br/><br/>
Marketing in food, hospitality, tourism and events :  a critical approach / 
Richard Tresidder and Craig Hirst. 
 - [S.l.] :  Goodfellow Publishers,  2011 
 - vii, 224 pages. ;  24 cm. 
<br/><br/> A unique and critical insight into the marketing process, this book takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.  Includes references and bibliography. 
<br/><br/><label>ISBN: </label>1906884226 9781906884222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Food. <br/>Marketing--Tourism. <br/>Marketing--Hospitality. <br/>Marketing--Events. 
<br/><br/><label>Dewey Class. No.: </label>338.4791 TRE