TY  - BOOK
AU  - Tresidder,Richard
AU  - Hirst,Craig
TI  - Marketing in food, hospitality, tourism and events: a critical approach 
SN  - 1906884226
U1  - 338.4791 TRE 
PY  - 2011///
CY  - [S.l.]
PB  - Goodfellow Publishers
KW  - Marketing
KW  - Food.
KW  - Tourism.
KW  - Hospitality.
KW  - Events.
N1  - A unique and critical insight into the marketing process, this book takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions; Includes references and bibliography
ER  -