Thurlow, Crispin. <br/><br/>
Tourism discourse :  language and global mobility / 
Crispin Thurlow, Adam Jaworski. 
 - Houndmills, Basingstoke, Hampshire ;  New York :  Palgrave Macmillan,  2010. 
 - ix, 282 p. :  ill., maps ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: mediating global mobility: language, tourism, globalization -- Elite mobility and global lifestyles: inflight magazines -- Borrowed genres and the language market: trade signs and business cards -- Transient identities, new mobilities: holiday postcards -- Linguascaping the exotic: newspaper travelogues -- Language crossing and identity play: TV holiday shows -- The commodification of local linguacultures: guidebook glossaries -- Conclusion: tourism discourse and banal globalization. 
<br/><br/><label>ISBN: </label>9781403987969 (alk. paper) 1403987963 (alk. paper) 
<br/><br/><label>LCCN: </label>2009046586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Social aspects.<br/>Language and culture.<br/>Culture and globalization.<br/>Discourse analysis.
<br/><br/><label>Dewey Class. No.: </label>306.4 THU