Marketing management /
Philip Kotler ... [et al.].
- 2nd ed.
- Harlow : Pearson, 2012.
- xxxix, 1022 p. : ill. ; 28 cm.
Previous ed.: 2009. "Authorised adaptation from the United States edition"--Verso of t.p. Formerly CIP.
Includes bibliographical references and index.
9780273743613 (hbk.) 0273743619 (hbk.) : £49.99
Marketing--Europe--Textbooks.
Marketing--Management--Europe--Textbooks.
Marketing research--Europe--Textbooks.
658.8 KOT