Marketing management / Philip Kotler ... [et al.]. - 2nd ed. - Harlow : Pearson, 2012. - xxxix, 1022 p. : ill. ; 28 cm.

Previous ed.: 2009. "Authorised adaptation from the United States edition"--Verso of t.p. Formerly CIP.

Includes bibliographical references and index.

9780273743613 (hbk.) 0273743619 (hbk.) : £49.99


Marketing--Europe--Textbooks.
Marketing--Management--Europe--Textbooks.
Marketing research--Europe--Textbooks.

658.8 KOT