TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 9780273743613 (hbk.) 
U1  - 658.8 KOT     
PY  - 2012///
CY  - Harlow
PB  - Pearson
KW  - Marketing
KW  - Europe
KW  - Textbooks
KW  - Management
KW  - Marketing research
N1  - Previous ed.: 2009; "Authorised adaptation from the United States edition"--Verso of t.p; Formerly CIP; Includes bibliographical references and index
ER  -