Lee, Kiefer. Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter. - 3rd ed. - Oxford : Oxford University Press, 2012 - xxv, 578 p. : col. ill. ; 27 cm. Includes bibliographical references and index. ISBN: 9780199609703 (pbk.) 0199239428 (pbk.) 9780199239429 (pbk.) Subjects--Topical Terms: Marketing--Management.International business enterprises--Management. Dewey Class. No.: 658.848 LEE