TY  - BOOK
AU  - Shaw,Robert
AU  - Merrick,David
TI  - Marketing payback: is your marketing profitable? 
SN  - 0273688847 (alk. paper) 
U1  - 658.802 SHA   
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -