TY  - BOOK
AU  - Moutinho,Luiz
AU  - Chien,Charles S.
TI  - Problems in marketing: applying key concepts and techniques 
SN  - 9780761971788 (cased) 
U1  - 658.8 MOU   
PY  - 2008///
CY  - Los Angeles, London
PB  - Sage Publications
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -