Davis, Aeron, <br/><br/>
Promotional cultures :  the rise and spread of advertising, public relations, marketing and branding / 
Aeron Davis. 
 - Cambridge :  Polity,  2013. 
 - xi, 247 pages ;  23 cm. 
<br/><br/><label>ISBN: </label>0745639836 (pbk.) 9780745639833 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication and culture. <br/>Communication and culture--Case studies.<br/>Text messages (Marketing)<br/>Cell phones--Advertising tool.<br/>Celebrity culture <br/>News media.<br/>politics of marketing.
<br/><br/><label>Dewey Class. No.: </label>306 DAV