TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter,S.
TI  - Global marketing management: changes, new challenges, and strategies 
SN  - 9780199239429 (pbk.)
U1  - 658.848 LEE 
PY  - 2012///
CY  - New York, Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Management
KW  - International business enterprises
N1  - Includes glossary and index
ER  -