Yaverbaum, Eric. <br/><br/>
Public relations kit for dummies / 
by Eric Yaverbaum, with Bob Bly. 
 - Foster City, CA :  IDG Books Worldwide,  c2001. 
 - xxviii, 346 p. :  ill. ;  24 cm. +  1 computer laser optical disc (4 3/4 in.) 
 - For dummies .
<br/><br/> Includes index. 
<br/><br/><br/>System requirements: PC with a Pentium (or faster) processor, or a Mac OS computer with a 68040 (or faster) processor; Microsoft Windows 95 (or later), or Mac OS 7.5.5 (or later); at least 16MB of RAM (32 MB recommended); at least 50 MB hard drive space; CD-ROM drive (double speed or faster); sound card for PCs; 256 color monitor or grayscale; modem with at least 14,400 bps. 
<br/><br/><label>ISBN: </label>0764552775 (pbk.) 
<br/><br/><label>LCCN: </label>00108216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Handbooks, manuals, etc.<br/>Advertising--Handbooks, manuals, etc.