Cravens, David W. Strategic marketing [9th edition] / David W. Cravens, Nigel F. Piercy. - International ed., 9th ed. - Boston ; [London : McGraw-Hill], 2009. - xv, 784 p. : ill., maps ; 26 cm. Previous ed.: 2006. Formerly CIP. Includes bibliographical references and index. ISBN: 9780071263351 ( pbk.) : £45.99 0071263357 ( pbk.) : £45.99 Subjects--Topical Terms: Marketing--Management.Strategic planning.Marketing--Management--Case studies. Dewey Class. No.: 658.802 CRA