TY  - BOOK
AU  - Kroc,Ray
AU  - Anderson,Robert
TI  - Grinding it out: the making of McDonald's 
SN  - 0312929870 (pbk.) :
U1  - 647.9573 KRO  
PY  - 1987///, c1977
CY  - [New York]
PB  - St. Martin's Paperbacks
KW  - Kroc, Ray,
KW  - McDonald's Corporation
KW  - Restaurateurs
KW  - United States
KW  - Biography
N1  - Includes index
N2  - Few entrepreneurs can claim to have actually changed the way we live, but Kroc is one of them. His revolutions in food service, automation, franchising, shared national training and advertising have earned him a place beside the men who founded entire new industries
ER  -