TY  - BOOK
AU  - Johnson,Gerry
AU  - Whittington,Richard
AU  - Scholes,Kevan
AU  - Johnson,Gerry
TI  - Exploring strategy
SN  - 9780273737001 (pbk.)
U1  - 658.4012 JOH   
PY  - 2011///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Strategic planning
KW  - Business planning
N1  - Previous ed. published as Exploring corporate strategy : text & cases 2008; Includes bibliographical references and index
N2  - This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels
ER  -