TY - BOOK AU - Ash,Tim AU - Page,Rich AU - Maura,Ginty TI - Landing page optimization: the definitive guide to testing and tuning for conversions SN - 9780470610121 (pbk.) U1 - 006.762 ASH PY - 2011/// CY - Hoboken, N.J., Chichester PB - Wiley, John Wiley distributor KW - Web sites KW - Internet programming KW - Evaluation KW - Testing KW - Design KW - Internet marketing N1 - How to text and tune landing pages and improve a website; Includes index ER -