Tribe, John. <br/><br/>
Strategy for tourism / 
John Tribe. 
 - Oxford:  Goodfellow Pub.,  2010. 
 - vi, 258 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice -- Strategic options -- Strategic directions and methods -- Strategic evaluation -- Strategic implementation -- Organising and resourcing -- Managing and monitoring -- Strategy in action. 
<br/><br/><label>ISBN: </label>1906884072 (pbk.) 9781906884079 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management.<br/>Leisure industry--Management.
<br/><br/><label>Dewey Class. No.: </label>338.4791 TRI