TY  - BOOK
AU  - Gardner,Howard
TI  - Changing minds: the art and science of changing our own and other people's minds 
SN  - 1578517095
U1  - 153.85 GAR 
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Change (Psychology)
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Persuasive Communication
N1  - Includes bibliographical references and index
ER  -