Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 14th ed., Global ed. 
 - Harlow :  Pearson Education,  c2012. 
 - 1 v. (various pagings) :  ill. ;  28 cm. 
<br/><br/> Previous ed.: 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273753360 (pbk.) 0273753363 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT