TY - BOOK AU - Kotler,Philip AU - Keller,Kevin Lane TI - Marketing management SN - 9780273753360 (pbk.) U1 - 658.8 KOT PY - 2012/// CY - Harlow PB - Pearson Education KW - Marketing KW - Management N1 - Previous ed.: 2009; Includes bibliographical references and index ER -